1. Introduction to Modern Business Writing

• The written word as a communication tool
• The pitfalls of written communication
• Basic principles of written correspondence

2. Organising your Writing

• Planning your writing (knowing your purpose)
• Identifying with the reader
• Choosing the right tone
• Creating interest and “hooking” the reader
• Mind-mapping to extract and organize ideas
• Developing logic and sequence in your writing

3. E-mail Correspondence Guidelines

• E-mail time waster’s questionnaire
• When an e-mail is and is not appropriate
• Professional electronic correspondence rules
• Correct language and structure in e-mail
• Dealing with e-mail related conflict

4. Grammar and Language

• Commonly confused words
• Revising punctuation rules
• Grammar and language errors to avoid
• Typical South African language challenges
• Preventing errors in tense and concord
• Avoiding cliches, jargon, and meaningless phrases

5. Effective Style and Tone

• The problem of “highly polluted” language
• Presenting information in a way that is easy to action
• Ensuring clarity and accuracy and avoiding ambiguity
• Expressing declines, warnings and threats diplomatically
• Giving negative information in a positive way
• Being persuasive and ensuring results from e-mails
• Building business relations and goodwill
• The importance of self-correction and editing

6. Individual Coaching and Practice Exercises